70/20/10 Model (Learning and Development)

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The 70/20/10 model is a framework used by the learning and development community which is used as a rough guide for understanding the different types of learning. Namely: experiential, social and formal.


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Learning and development

The 70:20:10 Model for Learning and Development (also written as 70-20-10 or 70/20/10) is a learning and development model.

Morgan McCall and his colleagues working at the Center for Creative Leadership (CCL) are usually credited with originating the 70:20:10 ratio. Two of McCall's colleagues, Michael M. Lombardo and Robert W. Eichinger, published data from one CCL study in their 1996 book The Career Architect Development Planner.

Based on a survey asking nearly 200 executives to self-report how they believed they learned, McCall, Lombardo and Eichinger's surmised that:

"Lessons learned by successful and effective managers are roughly:

  • 70% from challenging assignments
  • 20% from developmental relationships
  • 10% from coursework and training

Lombardo and Eichinger expressed their rationale behind the 70:20:10 model this way in The Career Architect Development Planner:

"Development generally begins with a realization of current or future need and the motivation to do something about it. This might come from feedback, a mistake, watching other people's reactions, failing or not being up to a task - in other words, from experience. The odds are that development will be about 70% from on-the-job experiences - working on tasks and problems; about 20% from feedback and working around good and bad examples of the need; and 10% from courses and reading."


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Criticisms

In recent years, many academics have been coming out against the purported effectiveness of the 70-20-10 hypothesis.

Criticisms include:

  • A lack of empirical supporting data
  • The use of perfectly even numbers
  • The nature of the survey (i.e. Asking already successful managers to reflect on their experiences.)
  • It is often suggested that the model does not reflect the changes in the market instigated by online technologies. For example, it does not reflect the recent focus on informal learning.

While the model may serve to inspire some to consider non-formal learning as a part of their learning programs, it's important to remember that 70:20:10 was never intended to be a prescriptive model. Learning professionals are encouraged to remember that 70:20:10 "is neither a scientific fact nor a recipe for how best to develop people."

Source of the article : Wikipedia



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