Children's World (Russian: «???????? ???») or Detsky Mir is a Russian children's retailer. Opened on June 6, 1957, as of February 2017, the company had 525 stores. Vladimir Chirakhov serves as CEO. It is the largest children's goods retailer in Russia and the CIS, with the retail chain in both Russia and Kazakhstan. Detsky Mir Group also owns the ELC (Early Learning Center) retail chain in Russia. On February 8, 2017, PAO Detsky Mir listed its shares "in the first major initial public offering in Russia since the annexation of Crimea."
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History
Formation
Detsky Mir first opened on June 6, 1957 in the center of Moscow at Lubyanka Square. Detsky Mir became a chain of children's retailers in Russia in the 2000s. After the original store opened, Bloomberg writes that "Detsky Mir became a household name, prompting the Soviet government to open a network of large stores by the same name." The Wall Street Journal writes that "the main owner of Detsky Mir, conglomerate AFK Sistema, put off plans for an IPO in 2014." Bloomberg writes "Sistema's founder, billionaire Vladimir Evtushenkov, shelved a planned IPO of Detsky Mir in 2014 after Russia's annexation of Crimea."
Original Detsky Mir store
Detsky Mir no longer owns the original store it opened in Moscow. The store was built between 1953 and 1957 in the center of Moscow, on Dzerzhinsky Square (renamed Lubyanka Square in 1990). It was designed by architect Alexei Dushkin on the site of the Lubyanka passage over the subway station "Dzerzhinsk" (since 1990 - "Lubyanka"). The shop opened on June 6, 1957. In 2005, the building received the status of cultural heritage at the regional level.
In 2006, the owner of the building "Hals-Development" announced its reconstruction. Because of the protected status only restoration work was allowed, it prohibits new construction in areas of cultural heritage. It was Russia's largest toy shop from 1957 until 2008, when it was sold by Detsky Mir to new owners. The store was purchased by VTB in 2008 and was closed for restoration, with the cost of the restoration estimated at US $138 million. The building reopened on March 31, 2015 under the name Central Children's Store on Lubyanka. The historical name still belonged to the owner of the building as the trade network "Children's World."
IPO
By 2015, the Detsky Mir chain had around 320 locations and was owned by Vladimir Evtushenkov. The company expects 2016 revenue of $1.3 billion (79.2 billion rubles) for 2016, a 30% increase from 2015. "Children's World" opened around 200 stores between 2015 and early 2017, with plans to open 250 over the next three years, bringing the total to 700. As of February 2017, the company had 525 stores, with plans to open 250 more by 2020.
On February 8, 2017, PAO Detsky Mir listed its shares "in the first major initial public offering in Russia since the annexation of Crimea." The IPO raised $355 million, valuing the company at around $1 billion, with plans for stock to begin trading on February 10, 2017. It debuted on the Moscow Exchange on Friday on February 10, 2017. Around 90 percent of the shares were bought by foreign investors.
On February 7, 2017, Detsky Mir closed the book on the IPO.
Kids World Learning Center Video
Products
Bloomberg writes in February 2017 that the franchise "offers everything from strained carrots to bicycles to frilly party dresses in stores that often feature entertainment areas where kids play with Lego and shoot Nerf balls."
Source of the article : Wikipedia
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